Gaming Commission bans the use of celebrities for betting Advertisements
The Gaming Commission of Ghana has banned the use of celebrities as ambassadors for betting companies in the country.
According to the Gaming Commission of Ghana their new guidelines is to ensure that advertisements by operators are devoid of promises of any predetermined outcomes, appeals/ enticements to Gamble to the vulnerable in society as well as minimise exposure to minors.
Earlier this year, some betting Companies in Ghana appointed some popular Ghanaian celebrities such as Wendy Shay, Shatta wale, Efya, Jackie Appiah, Moesha Boduong, Salma Mumin, Selly Gally, Zynell Zuh, Sandra Ankobiah, Lilwin, KiDi among others as their ambassadors.
However, the Gaming Commission of Ghana’s new guidelines on advertisement for betting companies indicates that, “Operators shall not use celebrities in their advertisements to entice the general public to gamble.”
Below are the the Advertisement Guidelines for Betting Companies in Ghana from the Gaming Commission
i. Advertisements must be vetted and approved by the Commission and the operator(s) must be in good standing.
ii. Advertisements must acknowledge the Gaming Commission of Ghana as the Regulator.
iii. Approval for the running of the advertisement shall be valid for the duration of the permit. The Commission has the right to revoke the advertising permit if:
a. it contains inaccurate information;
b. it contains misleading information;
c. it fails to acknowledge the Gaming Commission as the regulator;
d. changes are made to the advertisements without notification to the Commission;
e. it negatively affects public interest and sensibilities;
f. it does not depict responsible gaming and appeals to minors;
g. in any other circumstance that the Commission deems as inappropriate.
iv. It must not be misleading and all claims must be substantiated.
v. Must be devoid of inappropriate contents against competitors.
vi. Operator(s) advertisements shall not create the impression to their customers of guaranteed outcomes/wins.
vii. Operators shall not use celebrities in their advertisements to entice the general public to gamble.
Below is the Full Document from the Gaming Commission of Ghana